Ricky Gervais Superbowl Ad

I didn’t watch the Superbowl and I live in Britain, so is it ok for me to completely miss what this ad featuring Ricky is all about? I’m assuming it is something to do with technology, or high definition something-or-other. If someone can clarify I would be most grateful. Thanks!

TEN MINUTES LATER: Oh ok I get it now, he’s advertising Time Warner Cable. I really should pay more attention to the people uploading this. Anyway, here’s a longer ad on their YouTube profile:

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